An outline look to produce data on what the market might be for a new idea in both the UK and abroad, looking at market trends in that specific area, identifying what existing IPR might be in existence and getting a level of validation for that idea from UK clinicians.
At this stage we undertake
- Market research
- IP check
- Clinician/NHS review
- Competitor review
- Regulatory requirements check
- Market size
The output of this will be a package of information for a company, including information on the size of the potential market opportunity, other products on the market, what markets to target, an analysis of the IP position and a perspective on the idea from clinicians.
This stage is completed with a view to what might work in the clinical setting, in order to inform a decision on whether or not to proceed with further work developing an idea.